Michigan-based Active Pursuits sales agency has joined Mountainsmith as the new sales and marketing organization for the Great Lakes Region, including Michigan, Ohio, and Indiana. Active Pursuits is headed up by president, Mark Waddle, with the assistance of Elizabeth Dell who manages the office and handles additional dealer service.
Marks background crosses many boundaries including retail and sales management in the outdoor, water sports, and snow industries. Along with Mountainsmith, he also represents Body Glove Wetsuits, Exped, PolarMAX Technical Base Layers, and YAKTRAX. Waddles goal is to develop and maintain dealer relationships in the region through a professional understanding of retail needs, promotions, merchandising and regular contact with shop employees. His proven level of sales expertise was rewarded over the past couple of years with a Yaktrax “MVP Award” for outstanding sales growth and a trip to Switzerland from Katadyn for sales achievements.
Active Pursuits is headquartered in Traverse City, Michigan.