Mountain Hardwear announced the expansion of its international distribution to include four new distribution partners in Europe including MnO International, 2Pure, E.Tremmel Marketing, and Amwear.

“The value of having a trusted, experienced distribution partner is one that cannot be overstated,” said Mountain Hardwear Director of International Distributor Sales, Annabel Heinemann. We are thrilled to have “MnO International, 2Pure, E.Tremmel Marketing, and Amwear managing the Mountain Hardwear brand on our behalf in the European region.”

MNO is based in Stockholm, Sweden, and will oversee distribution for the Nordic and Baltic regions. 2Pure is based in Scotland and will manage the distribution for the UK and Ireland. E. Tremmel Marketing, based in Germany, will look after distribution in Germany and Austria, while Amwear, based in France, will be responsible for distribution in France and Spain.

The four distribution partners will have exclusive distribution for their specific regions for five years and will be most immediately supporting Fall 2021 sell-in while helping customers with re-orders for the remainder of the Fall 2020 and Spring 2021 seasons.

Photo courtesy Mountain Hardwear