Mountain Equipment USA has hired Maple Street Associates as their Rocky Mountain sales force covering Utah, Wyoming, New Mexico and Colorado.

“We are very excited to partner with an iconic brand like Mountain Equipment and honored to be part of the American sales team,” said Sam Hoyt, principal sales representative for Maple Street Associates. Based in Golden, CO, Maple Street Associates specializes in manufacturer sales representation catering to the outdoor and sporting goods market. “I am extremely thankful for the retailers we work with and the brands we promote. The opportunity to work with Mountain Equipment and their solid dealers is a monumental advancement for the agency.”

Mountain Equipment USA chose Maple Street Associates because of the relationships they have cultivated in the Rockies and the enthusiasm their team possesses.

“Growing Mountain Equipment in the Rocky Mountain market will take a good deal of hard work and smart decisions to get the right retailers for the brand,” said Craig Dixon, vice president of sales and marketing for Mountain Equipment. “We believe Maple Street has what we need to succeed.”

Founded in 1961, Mountain Equipment has opened 40 outdoor specialty accounts since entering the U.S. market in 2010. A wholly owned subsidiary of OSC, Ltd’s of the United Kingdom, the company is particularly well known among mountaineers for its waterproof clothing, down jackets and sleeping bags.