Mount to Coast, the running footwear upstart based in Hong Kong, named Doug Rosenberg as its U.S. country manager. Most recently, Rosenberg served as Brooks Running’s director of global footwear business and strategic sourcing,
“Doug will be an incredible addition to our team not only in terms of leading our American sales strategy, but also in building our brand culture,” said Vincent Chen, CEO of Mount to Coast. “We are excited to welcome an experienced leader, an accomplished athlete and wonderful individual into our global team. Doug’s role will be essential to continued growth as we look to build upon the momentum of our first-year success.”
At Brooks, he was charged with creating a footwear sourcing strategy and costing process to improve product quality and profitability through factory partnerships, business planning, and strategic negotiations. Previous to Brooks, Rosenberg worked for Gap Inc on international strategy and e-commerce.
“As a passionate runner, I’m grateful for the opportunity to help build Mount to Coast’s wholesale business strategy and help launch a remarkably innovative and unique brand,” said Rosenberg. “I spent the best years of my career in this space and I’m eager to reconnect with the fast-growing running industry community. I look forward to supporting our retail partners with education regarding Mount to Coast’s products and sales opportunities that will ultimately benefit all runners in their goals, long distance or otherwise.”
