Motiv Group hired running industry veteran, John Smith, as senior vice president of strategy and partnerships. Smith will help drive new partnerships while expanding the organization’s event platform and overall offerings.
In his career spanning more than three decades, Smith has worked with Toyota, Humana, Garmin, Brooks, Cliff Bar and Gatorade, using event partnerships to connect the companies with athletes.
Previously Smith was vice president of partnerships at Gannett Media’s event portfolio Ventures Endurance. He was SVP at Competitor Group, Inc. (CGI). Post-Ironman’s acquisition of CGI in 2017, Smith was responsible for driving partnerships for all Ironman event properties in running, triathlon and mountain biking.
Motiv Group owns and operates 12 events, including the Long Beach Marathon, Shamrock Run Portland, Surf City Marathon, Philadelphia Love Run Half Marathon, and Golden Gate Half Marathon, San Francisco.