Motiv Group, an active lifestyle, sports and entertainment company, announced the appointment of Sam Renouf as the company’s chief executive officer, effective immediately. Renouf recently joined Motiv from Active Network and formerly held the role of president at Motiv since December 2017.

An experiential company with a portfolio of brands within the sports and entertainment sector, including running and endurance events, triathlons and festivals, Motiv Group brings best practices and resources to help these events reach their highest potential and provide the best experience possible for their participants and local communities. Under Renouf’s leadership, the company will continue to expand its global reach with its endurance events, multisport competitions, lifestyle festivals and beyond.

“Sam’s personal and professional breadth of experience in the sports, entertainment and lifestyle events industry provides him unique insights and understanding of events and will be critical to help take Motiv to the next level of development,” said Brooks Schaden, Motiv Group, financial sponsor. “Motiv Group has grown immensely from a startup in the past three years and we look forward to further enhancing the consumer experience under Sam’s leadership.”

Renouf’s history in the industry includes holding several executive roles at ACTIVE Network, the leading provider of online event technology, most recently as general manager under its ownership and turnaround by Vista Equity Partners, resulting in a sale to Global Payments. Prior to his role as general manager, Sam was vice president, Emerging Markets and the General Manager of Asia Pacific. A former triathlete with the British National team, Renouf also served as a commentator for the 2012 Olympic Games in London. He received a BSC with honors in Politics with Management from Loughborough University and an Executive MBA from London Business School.

Motiv Group is owned by Black Shamrock Partners, formerly Consumer Concept Group, a Denver-based investment and operating company, focused on launching, operating and investing in Experience Based Lifestyle Economy brands in the consumer, lifestyle and event sectors.