Untuckit, the creator of the original untucked shirt, announced today the opening of the company’s first international retail location in Toronto.
The new location will open on Wednesday, September 12 in CF Sherway Gardens, and will carry their full line of men’s apparel, including shirts, sweaters, pants, outerwear and more. The store opening will coincide with the launch of Untuckit’s new Canadian e-commerce experience and product fulfillment center based in Toronto, offering a smooth, seamless shopping experience for Canadian customers.
“This is an exciting milestone for Untuckit! Since we began opening stores in the U.S., having a space in Canada has always been a goal of ours; we couldn’t think of a more fitting place than fashion-centric Toronto for our first location. Our Canadian customers have been shopping with us for years online, so we’re looking forward to offering them another way to experience Untuckit, this time up close and in person,” said Untuckit founder Chris Riccobono.
In addition to their entry into the Canadian market, the brand also announced their newest partner, hockey legend Wayne Gretzky.
After his wife visited the Untuckit store in St. Louis on a shopping trip, Wayne Gretzky loved the shirts so much that he sent a signed bottle of Wayne Gretzky Whiskey to add to the store’s collection. When Riccobono reached out about potentially working together, Wayne Gretzky’s love of the brand and entrepreneurship led him to join the unique partnership model with Untuckit that sits at the intersection of investment and brand ambassadorship.
“As we celebrate our first Canadian location, we couldn’t be more pleased to welcome Wayne to the Untuckit family both as an investor and brand ambassador. In addition to his legendary presence in the hockey world, he’s an incredible businessman and family man—a perfect fit for Untuckit. Wayne’s overwhelming success over the years as an entrepreneur made him a great fit as an investor, and his passion for both Canada and the Untuckit brand made bringing him on as a brand ambassador a natural next step,” said Riccobono.
“I’m excited to be working with Untuckit—especially as they open in a place so close to home. Their incredible product drew me to the brand, and, after learning about their rapid growth, I knew I wanted to be involved with them on a meaningful way. Investing in such a growing brand has given me the opportunity to grow as an entrepreneur, and I’m looking forward to serving as a brand ambassador, since everything they offer aligns so well with my lifestyle,” said Wayne Gretzky.
As a part of the ongoing relationship, Wayne will appear in Untuckit marketing campaigns in stores and across digital and print platforms in both the U.S. and Canada.
Since launching in 2011, Untuckit has grown to 13 product categories, ranging from T-shirts and polos to sports jackets and performance wear.