Mossy Oak on Monday announced a strategic partnership with sales and marketing agency Outtech Inc. The alliance will expand into hunting, fishing, shooting sports, outdoor lifestyle, and many other outdoor-related pursuits.

“We have been extremely fortunate with our growth of the Mossy Oak Enterprise over the past 33 years,” said Chris Paradise, SVP and chief sales officer, Mossy Oak. “Our investment to the industry, combined with our corporate dedication to conservation and innovation, has positioned us well into the future as the leader in the space. With Outtech now becoming part of the Mossy Oak family, we have brought a best-in-class organization to our team to further drive growth and expand our business moving forward. Outtech is the perfect partner in delivering on this goal.”

“The entire Outtech team is excited to join forces with Haas Outdoors/Mossy Oak and their collective group of outdoor brands,” said Jay Scholes, Outtech Chairman and CEO. Our like-minded commitment to supporting conservation and increasing opportunities in hunting, fishing as well as with broader lifestyle initiatives will allow us to collectively retain and recruit more outdoor enthusiasts, growing the outdoor marketplace that we all have a passion for.”