Mossimo Inc. signed a new license agreement with Falabella, a leading better department store chain in South America. Falabella will exclusively carry Mossimo in their stores in Chile, Argentina and Peru and soon in Columbia.
Mossimo will be positioned as an upscale lifestyle brand within Falabella stores and will include formal and casual men's and women's apparel, footwear, accessories, small leather goods, watches and fragrance. Falabella's in-store merchandising team will create a store within a store for Mossimo in all Falabella stores. Mossimo will launch at Falabella for spring of 2007.
Mossimo Giannulli, CEO of Mossimo Inc. stated, “We are thrilled to partner with Falabella, one of the largest upscale department store chains in South America and leaders in fashion. Falabella is a company with an aggressive growth strategy and we see them as an ideal partner to build the Mossimo brand in this important part of the world.”
