Moosejaw Mountaineering has launched a new mobile version of its website, http://m.moosejaw.com. Moosejaws new mobile service allows shoppers to use any smartphone to browse Moosejaws catalog, price compare, read customer reviews and view customer product photos.
“Moosejaw is now translating our brand into a compelling mobile experience for our customers – which we use to drive traffic to our stores, improve the shopping experience and deepen our interaction with the Moosejaw community,” said Harvey Kanter, president and CEO of Moosejaw.
Moosejaw, which launched its first mobile site in 2006, is partnering on the project with Unbound Commerce of Newton, MA. Moosejaw launched the new site after beta testing the mobile version for 90 days, and it is the latest addition to the companys strong social network community that started with traditional e-mail and has since expanded to texts, Twitter, Facebook, Flickr, blogs and more.
“In-store customers can now have the most complete and informed shopping experience,” said Gary Wohlfeill, creative director for Moosejaw. “Shoppers can stand in our shops and try-on and touch the products they are interested in at the same time easily read product reviews from hundreds of customers who have real experience with the item. This functionality is another step to continue the blurring of retail channels, something Moosejaw is committed to in order to improve the whole customer experience in across channels.”
The site is specifically optimized to the richer graphical capabilities of the latest smartphones. Moosejaw will also continue to offer a mobile experience for customers without smartphones at www.moosejaw.mobi.
