The Denim Apparel Group DBA Moonlight Graham has signed a retail store lease for a shop in SoHo in New York City with an opening expected before the middle of September. The store is located at 276 Lafayette Street New York, New York 10012.

Bart Silberman, president of Moonlight Graham, says, “We are excited about the opportunity to create a flagship Moonlight Graham retail store in the heart of SoHo. The branding opportunity in New York City for Moonlight Graham is unprecedented, as it affords us the greatest visibility in the world’s largest market. The New York store will showcase an expanded line of Moonlight Graham modern vintage sportswear along with unique and hard to find pop culture items including books, toys and candy. The Moonlight Graham / SoHo experience should bring a fresh vibe to the area, and we expect to be embraced by New York City.”