Montane on Monday announced the appointment of Matt Hickman as its new global marketing manager, where he will be responsible for the delivery of the brand’s marketing strategy and e-commerce goals.
The outgoing head of marketing, Terry Stephenson, announced that he will leave the business at the end of August, after nearly six years leading the marketing & e-commerce functions.
Hickman, pictured right, was formerly European marketing manager at world-leading musical instrument accessory brand D’Addario, a position he held for three years. Prior to that, he was marketing delivery manager, among other roles at Berghaus over seven years. Hickman will begin his new role on August 27.
Stephenson said of his decision: “It’s been my absolute honor to work with some truly great people at Montane. I’m incredibly proud of everything we have achieved during my time here and the great team we’ve assembled. I wish nothing but the best for what I consider to be an extraordinary brand in a fantastic industry.”
Montane’s managing director, Jake Doxat, said: “We would like to thank Terry for his outstanding contribution, passion and commitment to Montane, and we wish him absolutely every success in his future career with the Mayborn Group.”
In connection with Hickman’s appointment, Doxat further said “I am really delighted to welcome Matt to our energetic, growing and hugely competent marketing and e-commerce teams. He brings with him a wealth of specialist brand marketing experience from both the outdoor industry and other sectors. Matt will also join our management committee and I am very confident he will work extremely well within that team and the wider family of colleagues at Montane to continue driving the brand forward.”
Commenting on his appointment, Hickman said “For many years I have watched, admired and used the Montane brand from afar. Now, I am absolutely thrilled to be joining the team, and playing a part in writing the brand’s next illustrious chapter.”
