Mojo Outdoors on Monday announce Stevie Fry Barefield as head of marketing. She was previously in this role from 2015-2018 and has re-joined the team. In this role, she will drive advertising, promotional and media efforts with an emphasis on content marketing and public relations.
Stevie will also build upon Mojo’s extensive network of relationships with industry writers, social influencers, outfitters, and representatives of the hunting and shooting industries to expand the awareness of the consistently innovative decoy manufacturer. She brings almost 10 years of hunting industry marketing experience to the table and extensive digital marketing knowledge with her previous role that specialized in social media and e-commerce for a leather goods manufacturer.
“I’m so thankful to be a part of the Mojo family again. Among the projects for us this year, I’m ready to dive into the digital strategy. It’s no secret Mojo has some of the most engaging social platforms in the industry. I’m very much looking forward to analyzing that data and working with our highly creative team to produce content our current audience will love as well as introducing Mojo to a new audience through our partners and influencers. There’s a lot to look forward to this year,” said Barefield.
Terry Denmon, president & CEO of Mojo Outdoors adds “Stevie was such a great member of Team Mojo, we were sad when she left, but we understood. We are excited to have her back as a significant member of the team, and look forward to great things to come.”
