Mizuno USA, Inc., announced recently the launch of its JPX-800 Swing To Win Challenge, a national contest allowing consumers to put their
current irons to the test and experience the “significant distance gains that can be realized through their new JPX-800 line of game-improvement irons.”
Mizuno Golf reported that it recently had 100 consumers take the challenge – reporting that 99 of those hitting the JPX-800 6-iron further than their current 6-iron and the collective group reporting an average of 12.48 yards increase in distance.
“There are a lot of companies making distance claims these days, and we felt that cutting to the chase and truly demonstrating distance gains through a fun challenge would allow golfers to see for themselves that the JPX-800 can give them the extra distance that their game has been missing,” said Dick Lyons, Vice President and General Manager, Golf Division Mizuno USA, Inc. “Mizuno’s brand mantra, “Be
Yourself. Only Better” reflects the commitment we place behind the performance of our products for the consumer, and this program allows us to literally demonstrate this commitment to the consumer, one golfer at a time.”
From now until June 30th, 2011, consumers can visit participating golf retailers or one of Mizuno’s demo events at local golf courses across the country, and take the challenge, comparing the performance of their current 6-iron against a JPX-800 6-iron.
Yourself. Only Better” reflects the commitment we place behind the performance of our products for the consumer, and this program allows us to literally demonstrate this commitment to the consumer, one golfer at a time.”
From now until June 30th, 2011, consumers can visit participating golf retailers or one of Mizuno’s demo events at local golf courses across the country, and take the challenge, comparing the performance of their current 6-iron against a JPX-800 6-iron.
“Mizuno wanted to do something unique to not only demonstrate our claims in action, but also showcase distance benefits for golfers in a totally different way,” said Lyons.
“Golfers are also passionate fans of our American pastime of baseball, and we believe this microsite will be very entertaining, and a breath of fresh air for golf fanatics.”
Consumers participating in the JPX-800 Swing to Win Challenge will also be able to experience Mizuno’s innovative Performance Fitting System (PFS), featuring Mizuno’s exclusive Shaft Optimizer technology. Mizuno claims the Shaft Optimizer takes the guess work out of the custom-fitting experience and offers “the most-efficient custom-fitting experience available today.”
