Fanatics expanded the ownership group of Mitchell & Ness, the lifestyle and street fashion brand acquired in February by Fanatics, and a strategic investment group including Jay-Z, Maverick Carter, Meek Mill, the D’Amelio family and Lil Baby.
The ownership group now includes LeBron James, Kevin Durant, Chris Paul, CJ McCollum, Devin Booker, James Harden, Joel Embiid, Odell Beckham Jr., Kevin Hart, Rich Paul, Rich Kleiman, Scooter Braun, and Steve Stoute.
The group will “use their influence to drive future collaborations, unique capsule collection, and overall create more opportunities for fans to express their passion for their favorite teams and past, present and future players,” said Fanatics.
At the time of the February acquisition, Fanatics CEO Michael Rubin said, “Mitchell & Ness is an iconic brand and a pioneer within our industry. I’m incredibly excited for Fanatics to partner with this incredible group of innovative owners to build upon the company’s already strong business that has kept the brand culturally relevant for more than 100 years. Growing up as a kid in Philadelphia, we looked at Mitchell & Ness as a badge of pride, and I truly believe this legendary brand has no limit.”
Since joining the Fanatics Commerce division earlier this year, Fanatics has built on the Mitchell & Ness brand using its customer database and relationships with sports properties to attract fans into the licensed sports space. The company recently acquired rights to design and manufacture products for all 32 NHL teams and current and former players through Fanatics’ existing relationship with the League.
Photo courtesy Mitchell & Ness
