Vertical Brands, the parent of CB Sports Apparel and Neve Designs, has hired Christopher Pete as COO.

Pete has spent 22 years in the outdoor industry, with ten of those years as a divisional COO at Red Ledge/Tahsin, Ind. Corp.

Christopher Neary, CEO of Vertical Brands, said, “Chris’ collective experiences over the years are congruent with the excellence that Vertical Brands expects from its leaders.”

Pete said, “At the onset, I will be rolling out a robust new CRM and ERP that I expect will keep Vertical Brand’s in-house brands as industry leaders going forward. I am very honored and excited to be at the ground level of a company about to experience exponential growth in the months to follow.”