Mission, the specialist in the thermoregulation category, is partnering with USRowing in support of the USRowing team at the 2016 Games in Rio de Janeiro.
As a supporter of the USRowing team, Mission will provide cooling towels bearing the American flag to all Olympians and Paralympians competing in the 2016 Games. Mission will also provide additional cooling accessories and gear, including hats and multi-cool headwear to help the U.S. athletes stay cool during their training and competition.
Eleven crews, five men’s boats and six women’s, will represent the United States at the 2016 Olympic Games in Rio de Janeiro beginning August 6, 2016. In addition, three crews will represent the U.S. at the Paralympics in September.
“For the world’s largest and greatest sporting event, we are proud to collaborate with a company that meets the demands of a highly competitive athlete and delivers game-changing cooling solutions that play a critical role in their performance and safety,” said Beth Kohl, chief marketing officer at USRowing.
“Mission is proud to support the USRowing team in the 2016 Games,” said Scott Birnbaum, Chief Marketing Officer for Mission. “This partnership is a natural fit with our long-standing commitment to Thermoregulation for athletes. We are honored to provide our American athletes with an effective cooling solution as they compete at the highest level in representing our country.”
