Millet has teamed up with the polyamide recycling company, Rhodia to develop a system for recovering  and  re-using  polyamide waste. Consumers are asked to return used ropes to retailers in exchange for a discount on a new Millet rope. Any brand of rope is accepted, as long as it is at least 50 meters long. Millet will use these retired ropes to create retail POP materials, like clothing hangers and fastech buckles for packs

Rhodia is  deploying  its  R&D  capability  to  maximize  the value created from polyamide waste, by re-using it  in  more  technical  materials  with  high  value added. Millet will use its “4Earth” label for its recycled equipment products. Product under this label are involved both upstream – generating  supplies  from  recurrent  waste,  and downstream –  working  directly  to  define  recycled-polyamide materials that meet product  manufacturing and application requirements. This loop is seeing its technical and geographic scope expand – and that's a big step forward.

Millet has also redesigned its packaging for all ropes, reducing the amount of materials used considerably. Previously Millet used about 510 grams of packaging that was thrown away by the consumer but today, the company is using only 80 grams of packaging material.

The rope recycle program is currently only available to European consumers, but Todd Johnson, the U.S. brand manager for Millet said that it will likely reach the U.S. market by spring, 2011.