Midwest Mountaineering is joining Retailers of the Outdoor Industry (ROI). Midwest Mountaineering becomes ROI's 32nd outdoor specialty retail member. Owned and founded by Rod Johnson, Midwest Mountaineering is the largest outdoor retailer in Minnesota and has been in business for 36 years.
This partnership will offer Midwest Mountaineering an opportunity for
learning and sharing of operational information with other ROI members, best
practices through ROI Vendor Partners, group buying power and membership
into an influential group of retailers who find power in numbers.
“We have more power as a group when approaching manufacturers, Outdoor
Retailer and the government,” Johnson said. “I would like to help make ROI a
force that could lobby for political change,” he said.
Dave Matz of ROI welcomes Midwest Mountaineering and Johnson's invigorating
approach to creating change.
“Midwest Mountaineering is a rock-solid retailer, one that gives ROI a great
member in a Northern-tier state,” Matz said. “Additionally, Midwest
Mountaineering is a retailer that's very strong in paddlesports. ROI is excited to learn from our newest member and look forward to integrating Rod's ideas and resources.”
