MidwayUSA owners Larry and Brenda Potterfield donated $128,610 to the MidwayUSA Foundation to benefit youth shooting sports. The donation stems from a matching program offered by the foundation.

As a result of the Potterfields’ commitment to a 1:1 matching program administered by the MidwayUSA Foundation, a donation match is made for all funds returned to Team Endowment Accounts that teams generate from MidwayUSA Foundation promotions. A donation match is also made for all private donations, and private donors are given the opportunity to designate a specific shooting team to benefit 100 percent from their donation. In 2015 the MidwayUSA Foundation match program resulted in the donation of more than $7 million dollars.

The MidwayUSA Foundation is a public charity working to sustain the shooting sports industry by providing long-term funding to youth shooting teams. Shooting teams with a Team Endowment Account can draw 5 percent of their account balance each year to use for team expenses. The funds can be used for ammunition, uniforms, entry fees and travel.