MidwayUSA’s Ryan Cokerham was recently promoted to director of merchandising, shooting.
Cokerham began his career at MidwayUSA as a photography specialist in 2008. Over the past 14 years, he has held several key positions at the company, including graphic designer, product information specialist, product specialist, merchandising manager, Optics, and, most recently, merchandising manager, Reloading Tools and Accessories.
In this new position, Cokerham will lead merchandising managers responsible for sales, margins, inventory, and product selection for MidwayUSA’s Ammunition and Components, Guns, Gunsmithing, Reloading Tools and Accessories, and Shooting categories, reporting to Ryan Fischer, VP of merchandising.
“Ryan brings experience from multiple product lines and a proven history of delivering results in his prior roles at MidwayUSA,” said Fischer. “I’m excited to add Ryan to the new merchandising leadership team. I know he’ll do a great job ensuring we are meeting or exceeding our goals and serving customers.”