Following the creation of Atomic Ski's new Rocky Mountain Small Business Unit – designed to provide Atomic retail partners with the support needed to grow and be profitable in the ever-changing marketplace, Michael MacQuarrie, who has been with Atomic for 10 years in all levels of in-the-field service – many of which were spent in the Rocky Mountains – will assume management responsibilities as Regional Business Director.
Joined by Atomics Jake Strassburger and Dave Dussault from Pepi Stiegler Sports in Jackson Hole, the Rocky Mountain SBU will also include an additional sales & service employee in the near future. MacQuarrie will report directly to Atomics National Sales Director, Matt Sleeper.
The five-person SBU is an effort to put more manpower in the region to ensure better responsiveness to retailer needs. The multi-faceted team will focus on providing stronger staff training, better inventory management, more targeted regional marketing and expanded sell-through support.
