Metal Mulisha, which is part of La Jolla Group,promoted Ryan Hagy to the position of director of marketing. Hagy will report to Bill Gage, vice president of sales and marketing, and will be based out of the offices in Irvine, CA.

Hagy is not a newcomer to Metal Mulisha, he has been a core member of the team for years, first, as a team member, and now leading the charge in Metal Mulisha’s Marketing Department.  Hagy has competed in the X-Games, LG Tour, and has performed FMX jump demos around the world. “Ryan is the perfect person to oversee all facets of marketing,” said Gage.  “From the day I met Ryan I could tell he was a leader and was motivated to build a career for himself beyond being an amazingly talented FMX rider. We are thrilled to have him as the leader of our Marketing Team and his top priority will be to remain true to our roots and keep it hard as hell!”

Hagy has a challenging job ahead of him, as Metal Mulisha has seen tremendous growth and has surpassed sales goals since becoming a member of the La Jolla Group in the last two years.  “Although it is a little weird changing from the athlete to the office guy, this has been a long time in the making,” said Hagy. “I’m looking forward to this next step in my career and expect nothing but good things out of this. I would like to thank Deegan and everyone at the Metal Mulisha for giving me this opportunity.”

La Jolla Group Inc, a privately funded corporation, was formed in 1992 with the acquisition of the O’Neill Clothing USA license from Jack O’Neill and family in Santa Cruz, CA.  Based on the successful formula applied to O’Neill Clothing, La Jolla Group has expanded its portfolio by acquiring the licenses for Lost Clothing, Metal Mulisha, and Rusty.