Merrell appointed Sylvie D’Azemar as vice president of Merrell apparel and accessories.
D’Azemar is a globally recognized leader in the sporting goods and outdoor industries with more than 20 years of experience in apparel product direction, brand building, and merchandising. Her appointment reinforces Merrell’s commitment to creative product direction.
“As we take the brand to the next level, creativity is our governor,” said Gene McCarthy, president of Merrell. “The core of everything we do will be tethered to performance with the trail as our destination and inspiration. Our creative product engine will focus on these guiding principles to attract a new and youthful consumer to our brand and introduce them to a refreshing view of the outdoors.”
“It is an honor to join Merrell, an industry-leading brand,” added D’Azemar. “I am proud to work with this passionate team and together create innovative, compelling products. Merrell is a solid brand with global awareness. We have significant opportunities in apparel and accessories to build the brand and drive business acceleration.”
Prior to her new position at Merrell, D’Azemar was the vice president for Head sportswear, and the head of global apparel & gear for Salomon. Her career has also included leadership roles with Nike, where she was General Manager France for Hurley, and Business Director for Nike Apparel France.
