Merrell, which is part of Wolverine Worldwide, announced that Sumi Scott was hired as its chief merchant officer.
Prior to joining Merrell, Scott spent nearly 20 years in product and merchandising with outdoor and lifestyle brands, including The North Face and Canada Goose, responsible for leading strategic initiatives and go-to-market processes.
At Merrell, she will help spearhead global growth strategies. Scott is also responsible for overseeing the brand’s apparel and accessories business while leading direct-to-consumer merchandising. Scott will report directly to Merrell’s global brand president, Chris Hufnagel.
“We’re thrilled to welcome Sumi to Merrell. We believe her extensive experience, merchant mindset and passion for the outdoors is perfectly aligned with our team and brand,” said Hufnagel.
“For years, I have admired Merrell’s passion and commitment to the outdoors. I’m so honored by this opportunity to join such a dynamic and progressive team,” said Scott. “I was attracted to Merrell because of the vision of the brand and the team, which is why I look forward to working alongside these trailblazers and doing my part to elevate the consumer-first mindset across the brand’s product innovation and retail experience to help drive accelerated growth and further establish Merrell’s positioning as a head-to-toe performance and lifestyle brand.”
