Foot Locker Inc. announced it hired Samantha Lomow as president, Global Brands. Lomow joins the company from Hasbro, Inc., where she was president, Branded Entertainment.

Lomow will report directly to Frank Bracken, executive vice president and chief operating officer, overseeing its operating divisions in North America, EMEA and APAC, and advancing the company’s long-term strategies.

“We are pleased to welcome Samantha as Foot Locker, Inc.’s first president, Global Brands,” said Bracken. “Samantha has a track record of successfully driving insight-led business strategy, operational excellence, transformational priorities and initiatives to deliver sustainable growth. As we look towards the future and our purpose to inspire and empower youth culture, Samantha’s fresh perspective and experience will further accelerate our consumer-led strategies and the development of our omni-channel value proposition. She’s a tremendous addition to our dynamic and diverse leadership team – with keen insight and a growth mindset that complements our already high-performing operation.”

Lomow sits on the Board of Managers of Claire’s Holdings, LLC, as chair of the Nomination, Governance and ESG Committee and as a member of the Audit Committee.

Lomow said, “I am thrilled to join the Foot Locker team to lead their robust global retail portfolio. I look forward to working closely with Frank and the rest of the leadership team to help shape the Company’s future in its next stage of growth. Together, we are committed to leading a bold agenda across our Company’s brand portfolio with innovative products and immersive experiences for consumers.”

Foot Locker’s portfolio of brands includes Foot Locker, Kids Foot Locker, Champs Sports, Eastbay, atmos, WSS, Footaction, and Sidestep.