MEDALIST Performance Sports Apparel, Inc. appointed David Vogrin, as its new director of marketing. The apparel company said Vogrin, a graduate of Drexel University, has extensive experience in global product marketing providing customized and strategic marketing solutions, and driving growth on multiple brands and product lines through integrated product and marketing communication.
“We are pleased to have someone as talented as David join our team”, said Dan Obergfell, executive vice president, sales and marketing for MEDALIST. “He brings a wealth of experience from markets related to our industry and will draw upon his experience to drive consumer awareness”.
Vogrin's chief objective will be devising marketing plans that drive brand awareness and increase the consumers understanding of the core MEDALIST technology – SilverMax.
Along with marketing current MEDALIST product lines, Vogrin will lead the introduction of new MEDALIST product categories.
“I am extremely excited about joining Medalist and assisting the team in meeting the growth objectives established for the business,” said Vogrin.