Mountain Equipment Co-op has decided to ramp up its expansion plans in the Canadian market and start back-filling key areas. The co-op will be opening one to two stores a year for the foreseeable future and doubling up in existing markets with smaller stores.
MEC's CEO, Peter Robinson told a local paper, “We'll probably double up in some cities where there are just really more members than we can serve with one store. This would be a good example here in Toronto.”
MEC currently operates nine stores throughout Canada, and Robinson said the company posted C$169 million ($149.6 mm) in sales last year.