McCubbin Hosiery LLC, a designer, manufacturer and distributor of hosiery, slippers and soft-soled footwear, has acquired the premier baby and toddler soft-soled footwear brand Robeez from Stride Rite — a subsidiary of Wolverine World Wide Inc.
Capitalizing on Robeez’s brand equity, McCubbin launched the Robeez sock line in 2010, helping to expand the brand.
Based on the success of the sock line, McCubbin was offered the license to manufacture, distribute and market the U.S. and Canadian footwear line in 2013. McCubbin re-energized the line with new construction, materials, designs and marketing initiatives including the spring 2015 launch of Disney Baby by Robeez. Most recently the brand announced its expansion from easy-on footwear and hosiery products to an assortment of ultra-soft, easy-to-wear wardrobe essentials launching January 2017.
“We’ve been working with the Robeez brand for several years and are thrilled to have the opportunity to acquire the brand, accelerate growth and connect with consumers on the global scale,” said President of McCubbin Hosiery David McCubbin.
Today Robeez products are sold through a variety of retail channels including Nordstrom, Amazon, specialty stores, myrobeez.com and myrobeez.ca.
The McCubbin Hosiery portfolio also includes licensing for Stride Rite, Trumpette, Rosie Pope, Pendleton Woolen Mills, Tretorn, Yummie by Heather Thomson and Free Country.
Photo courtesy Robeez