As of April 30, bookings at U.S. mountain resorts for the month of May were running 12.7 percent ahead of their level a year earlier, according to DestiMetrics, a Denver company that tracks bookings and occupancy at approximately 300 properties in the Eastern and Western United States.
The data indicate that the resorts were on track to grow revenue by 19.5 percent in May. The most current figures for the entire summer/fall season from May through October shows occupancy up 8.2 compared to the same time last year with a boost in visitor nights for every month except September. The increased occupancy combined with modest increases in the Average Daily Rate (ADR) is pointing to a 13.3 percent increase in summer lodging revenue for the six-month period.
DestiMetrics data for western resorts is derived from a sample of approximately 300 property management companies in 31 mountain destination communities, representing approximately 32,600 rooms across six western and seven eastern states/provinces (Colorado, Utah, California, Nevada, Oregon, Wyoming, New York, Maine, Vermont, New Hampshire, West Virginia, Massachusetts and Quebec) and may not reflect the entire mountain destination travel industry. Results may vary significantly among/between resorts and participating properties.
