USA Today Sports and Maui Jim joined a partnership around the USA Today Sports Active Alliance – a network of independent marathons in the U.S.
Through its new partnership, Maui Jim becomes the Official Sunglass and Eyewear Partner at three of its fall events: The Charlotte Marathon; The Indianapolis Monumental Marathon and the Detroit Free Press Marathon.
The USA Today Sports Active Alliance is designed to allow marketers to navigate media, marketing and sponsorship opportunities through one centralized source.
“When we looked at the Active Alliance Running Series, we saw an incredibly organic partnership opportunity,” said Craig LaManna, director of global brand activation at Maui Jim. “Both brands place a premium on quality and the outdoor environment at each of the events provides the perfect occasion for consumers to enjoy the technology in Maui Jim’s sunglasses.”
“We are extremely excited that Maui Jim has chosen the USA Today Sports Active Alliance and its premier network of marathons as an endurance running property it wishes to align itself. As we continue to build the country’s finest marathon series, our partnership with Maui Jim – and its best in class brand – reinforces that we’re well on our way in achieving this goal. Maui Jim’s “vision” clearly aligns with ours, and together, we continue to establish the finest partnerships across our network of races throughout the country, “said Bruce Revman Commissioner of USA Today Sports Active Alliance.
