Masterfit Enterprises and Mica Sport Canada have entered into an agreement that will provide Mica with exclusive distribution rights to Masterfit's Instaprint custom insole products, fit aids and boot fitting tools in the Canadian market. Mica will debut Masterfit products at the NSIA Show in Montreal February 11. The companies also plan to launch Canadian versions of the Masterfit University boot fit training courses in the Toronto and Vancouver areas next fall.
“We've had great interest in our products from Canadian shops who have attended our Masterfit University sessions over the past 14 years,” says Cohen “and we're excited to be partnering with an experienced and energetic firm like Mica to broaden our distribution in Canada. Mica has a great understanding of and contacts in the accessory market through its experience with Scott poles and eyewear. They have a proven track record in exceptional brand growth and their rep force is enthusiastic about this new venture.”
