Marucci Sports LLC, a wholly-owned subsidiary of Fox Factory Holding Corp., has entered into a license agreement with Major League Baseball (MLB) for its Marucci and Victus brands to be the exclusive, official bats of the MLB.
In addition, the agreement provides for the exclusive rights to use MLB trademarks in connection with Marucci’s Smart Bat products featuring the embedded Diamond Kinetics bat sensor. The exclusive license will begin on January 1, 2025, and continue until December 31, 2028.
The company said its agreement with the MLB “exemplifies the leadership position of Marucci and Victus brands as the premier bat choices worldwide, as they are the top two most-used bats among MLB players and have long been part of the MLB landscape.”
Another brand in Marucci Sports’ portfolio, Lizard Skins, is the Official Bat Grip of the MLB. The combined Marucci, Victus, and Lizard Skins brands continue to build an “all-star roster dedicated to delivering top-tier equipment to players at all levels of the game,” reported Marucci Sports.
Marucci expects to release more information through a joint announcement with MLB later in the year.
Major League Baseball and the MLB are registered trademarks of Major League Baseball Properties, Inc. Diamond Kinetics is a registered trademark of Diamond Kinetics, Inc.
