Marmot said it selected Velocity Sales as its rep throughout the Northeastern region effective May 1, 2011.


With over two decades of outdoor life and business experience, Velocity Sales’ will represent the brand with over 150 retailers throughout Maine, Massachusetts, New Hampshire, Connecticut, Rhode Island, Vermont and Manhattan.


“Velocity Sales comes to Marmot with some extraordinary recommendations and a very strategic approach to business and the territory,” said Andy Welling, VP of sales for Marmot Mountain LLC. “We feel they are going to be a great fit and a great addition to the Marmot team of sales agents. We are really looking forward to working with Velocity Sales and developing a long relationship.”


Last week,  John Bragg, a long-time sales representative for Marmot in the Northeast territory, announced he was ending his representation of the company, but Marmot did not disclose who it would be working with in the region moving forward. Bragg is the principal of The Franconia Group based in Walpole, NH .

 

“Our team has been servicing the Northeastern specialty market for over 20 years,” said Mike Schmidt, Velocity Sales general manager. “It is our goal to evolve and elevate the traditional sales and service models to create strong retail performance and provide continued long-term sustainable business growth for the Marmot brand. To accomplish this goal we’ll employ differentiated account managers and field service reps supported by a central office / showroom and staff.”


Velocity has a long track record of working with New England shops, said Mike Donahue, owner of the Outdoor Gear Exchange, in Burlington VT.


“They infuse excitement and fun into the outdoor categories we sell,” said Donahue. “Their professionalism and problem solving skills go a long way to smooth out any bumps during the busy season and they help us plan our business segments more effectively. We are looking forward to growing the Marmot brand with the new team.”


Based in Vermont with satellite offices in Maine and Connecticut, Velocity Sales also represents Garmont, an industry leader in hiking, telemark, alpine touring, and backcountry/freeride boots, Atlas Snow-Shoes, the #1 snowshoe brand and a division of K2 Sports, Katadyn, the #1 brand in water purification, and Nikwax Waterproofing, an International market leader for waterproofing and maintenance products for all-weather clothing, footwear and equipment.