Marmot Mountain LLC confirmed it eliminated six positions, including two vice presidents, last week as part of a restructuring following the April 15 acquisition of its former parent company Jarden Corp. by Newell Brands Inc.

Marmot Vice President of Sales Andy Welling and Vice President of Marketing Tom Fritz were among those let go, a company spokesperson confirmed.

“On May 10, we restructured many areas of the Marmot business,” the company said in a statement released to SGB Executive. “This restructure was made to address and reflect the needs of today’s dynamic marketplace and will enable us to:

  • Create a deeper connection with the ever evolving outdoor consumer
  • Be more nimble in the rapidly changing global retail landscape
  • Leverage our new technology platform to better service and support our retail and distributor partners.”

Welling joined Marmot as director of sales in 2006 before being named VP of sales in 2010. Before that he was corporate sales manager at Patagnoia and held sales positions at The North Face and Kelty. Fritz had worked with the company 18 years.

A spokesman for Marmot declined to confirm the identities of any of the other affected employees.

“We appreciate and respect the years of dedication those individuals put into the Marmot brand, and we wish them the very best during the transition,” the company said.

The cuts represent the latest changes at Marmot since Newell-Rubbermaid Inc. announced its plans to acquire Jarden for $13.2 billion in stock and cash in December 2015. In January, Jarden hired industry veteran Joe Flannery as Marmot’s first general manager to take over day-to-day operations from Mark Martin, who remains CEO of Jarden’s Technical Apparel division, which also includes ExOfficio and Zoot. Martin had served as president of Marmot for 12 years.

Newell Brands has said it will leave Jarden’s operating structure largely unchanged for the balance of 2016, during which Jarden and Newell Rubbermaid commercial operations will continue to run independently of each other. However, the new company also named a new executive leadership team April 15, including Chief Transformation Officer Russell Torres, that is charged with delivering $500 million in cost savings over the next four years.

Jarden’s Outdoor Solutions segment includes Coleman, K2 Sports, Rawlings and a dozen fishing brands that together generated $2.74 billion in sales in 2015, or roughly 17 percent of Newell Brands’ projected 2016 revenue. While Jarden did not break out sales for its more than 50 sporting goods brands and businesses, its executives said two years ago that Marmot was working toward more than doubling its annual sales to at least $400 million as early as 2017.