Marmot, the outdoor apparel, equipment, and sporting goods company, and RootsRated, the outdoor media platform, are teaming up to launch a nationwide road tour and grassroots pint night series in the fall of 2016.
Dubbed the Fall In Love With The Outside Road Tour, the pint night series will include over 25 in-store events held at top speciality outfitters across the country. Accompanying the in-store events, Marmot and RootsRated will also launch a digital Road Tour microsite that highlights the selected tour route, a photo gallery from the road, ongoing tent pitching contest results and an insider’s guide to every national park in America.
The tour will run from early September through late November. Each retail event will include live music, craft beer, tent pitching contests, outdoor trivia, a photo booth and conversations about where and how to best experience the Great Outdoors.
A suggested $5 donation at the door will help raise money for local conservation groups of the selected retailer’s choosing. In exchange, attendees will receive a pint jar from Ball and craft beer from Lagunitas Brewing Company as well as the chance to win great outdoor gear and apparel from Marmot. Ball and Marmot are both owned by Newell Brands Inc. (NYSE:NWL).
“This road tour offers a great opportunity to celebrate the outdoors, connect with local communities and discover new, fun ways to stay active and fall in love with the outside,” said RootsRated Creative Director Jake Wheeler.
While on the road, Marmot and RootsRated hope to spark meaningful conversations about the many joys, health benefits and recreational opportunities associated with getting outside, no matter what the capacity. Whether it’s the backcountry or the backyard, Marmot and RootsRated simply want to celebrate the outdoor life, all while raising money to help maintain local trails and crags for future generations and celebrating retailers that have functioned as town centers for decades.
Marmot and RootsRated invite everyone to join them this fall by finding an event near them and by visiting the Road Tour website for the most up-to-date schedule information. Final tour stops and schedule will be announced next week.
The Marmot and RootsRated Fall In Love with the Outside Road Tour is already set to visit the following outdoor retailer locations, with more coming soon: Paragon Sports, Alpine Shop, Pack Rat Outdoor Center, Jax Mercantile, The Base Camp, Cascades Outdoor Store, Sports Basement, Summit Hut, Backwoods, Masseys Outfitters, Travel Country, Diamond Brand, Rock/Creek, River Sports Outfitters, Quest Outdoors, Alabama Outdoors and multiple nationwide Marmot flagship locations.
Marmot has outfitted climbers, skiers, backpackers, and adventurers with its apparel and equipment since 1974.
RootsRated is a platform that connects people and brands through original content about the best outdoor experiences, hand-picked by local experts and authored by professional writers. RootsRated Labs provides sponsored content and subscription-based content licensing to major brand partners in the outdoor, travel and healthcare industries, including Toad & Co., Marmot, Merrell, Utah Office of Tourism, BlueCross BlueShield of Alabama and OrthoCarolina.
