Marika, the largest division of Fam Brands, has signed a multi-year licensing agreement with Wiesner Products, Inc. for women’s hosiery under the Marika label, as well as SG Companies for women's footwear products. The new licensees will add to the brand’s ever expanding portfolio of licensees and complement the existing Marika active apparel. The territory includes the USA and Canada with initial deliveries to key retailers beginning this Holiday season for both newly licensed categories.
Fam Brands, recent hire, John W. Spotts, EVP International Business Development and Licensing, is beginning his licensing mission for the corporation with Marika, and agrees with Frank Zarabi, CEO/Owner of Fam Brands, as he states, “We are pleased that both Wiesner Products, Inc. and SG Companies have joined Marika’s growing licensing portfolio. Both companies are experts in their classifications and have strong retail relationships, superior design and sales teams, as well as outstanding expertise in both product development and sourcing. We are confident that they will continue to grow and enhance the Marika brand. ” Adds Rob Stone, who has worked with FAM for over a decade on a variety of strategic planning and licensing projects, “These new categories are just the beginning of what we have intended for the Marika name. There are dozens of related categories that fit into our grand plan.”
According to Wiesner’s President, Charles Mizrahi, “The Wiesner Products team is very excited to have the opportunity to license the Marika activewear and yoga brand name for hosiery and look forward to developing and building this line over the next several years. We are already off to a fast start with several major retailers on board for Holiday and expect Marika hosiery to be an important player in the category, especially as the yoga inspired active wear category continues to propel as a major lifestyle trend.”
Bernard Leifer, CEO, The SG Companies, states, ” We are looking forward to our Marika footwear launch. The name is extremely powerful in the active wear arena and thus we are confident that the new Marika footwear category will be well received and extremely successful at retail.”
The upcoming Spring 2014 hosiery collection will include training socks, anti-blister socks, every day cotton/poly blend crews and a studio yoga sock, all of which will be distinguished by distinctive Marika patterns with pops of color complementing the Marika apparel assortment. Retail price points are expected to range $6-18.
The major focus for the footwear collection is Body Wellness with three major product categories: performance training, fitness studio and sport-active lifestyle. Exciting key features and product benefits are aero-tech engineered breathable uppers, light and flexible compression and 3D molded midsoles, and Marika Dry Wik ® linings. At retail price points of $24.99 – $59.99, this fashion-performance collection is surely going to be in demand.
