Mammut Sports Group Posts Mid-single-digit Sales Gains in 2013

Currency effects reduced sales by 2.2 percent, while sales at a newly acquired South Korean company provided a 1.1 percent lift. Adjusted for these influences, net revenues would have risen 7.3 percent.

 

 

Sales improved in all product segments, with the biggest contributors being footwear and new products, including a clothing and footwear line for trail runners. Sales of established products such as Barryvox and the avalanche airbag protection system also increased.

 

In regional terms, sales grew in the United States and Canada, Great Britain, France and Eastern Europe. Japan again produced double-digit growth in currency neutral terms, but the impact was muted by the sharp decline of the yen. Mammut said sales also trended upward in its home market of Switzerland, but that the markets in Southern Europe are still weak.

 

 

In 2013, Mammut opened its own distribution company in China, where sales exceeded expectations, albeit at relatively low volumes. The business unit opened 14 new mono-branded stores last year. Worldwide, there are now 68 mono-branded Mammut stores.  Under a new selective distribution system introduced in 2013, Mammut dealers have to meet certain criteria if they want to become Mammut partners, including being able to give expert advice on Mammut products and their use.