Mammut Sports Group, the Swiss clothing and equipment manufacturer for alpine sports, has hired Matt Kaplan as managing director for North America, effective November 18, 2024. In his new role, Kaplan will oversee business operations in the U.S. and Canada.
The company reported in a media release that Kaplan’s expertise in sales leadership, strategic business development, and market expansion within the outdoor and action sports sectors will be “instrumental in propelling Mammut’s growth in North America, an area that is at the heart of the global brand’s strategic focus.”
Most recently, Kaplan was vice president of sales at Vail Resorts. He also held leadership positions at the Outdoor Industry Association, Timberland, Ibex, and Suunto North America under the Amer Sports collection of brands.
“We are beyond excited to welcome Matt to our team,” said Felix Münnich, chief commercial officer at Mammut. “With his years of experience and leadership in the outdoor sports market, Matt will be critical in driving profitable growth and strengthening our position as a premier mountain sports brand in North America.”
“I am thrilled and honored to join this remarkable brand with a 162-year legacy that has significantly shaped the outdoor industry. I look forward to collaborating with the global team to elevate Mammut to new heights through exceptional products and unparalleled brand authenticity.”
Kaplan replaces Kris Kuster who, the company reported, is leaving to “explore new opportunities outside of Mammut, for which we wish him the best of luck and success.” SGB Media reported last week that Kuster was now president and co-owner of X-Bionic’s North America team based out of Denver, CO.
Images courtesy Mammut
