Mammut Sports Group reported net revenues of CHF246.9 million ($200mm) in 2013, up 6.23 percent compared with CHF 232.5 million in 2012.


Currency effects reduced sales by 2.2 percent, while sales at a newly acquired South Korean company provided a 1.1 percent lift. Adjusted for these influences, net revenues would have risen 7.3 percent. Mammut is controlled by Conzetta Group, a publicly trade conglomerate that does not release separate balance sheets and income statements for each of its seven companies.


Sales improved in all product segments, with the biggest contributors being footwear and new products, including a clothing and footwear line for trail runners. Sales of established products such as the Barryvox personal locator beacon and Mammut’s avalanche airbag protection system also increased.


In regional terms, sales grew in the United States and Canada, Great Britain, France and Eastern Europe. Mammut said sales also trended upward in its home market of Switzerland, but that the markets in Southern Europe are still weak. Japan again produced double-digit growth in currency neutral terms, but the impact was muted by the sharp decline of the yen.


In 2013, Mammut opened its own distribution company in China, where sales exceeded expectations, albeit at relatively low volumes. The business unit opened 14 new mono-branded stores last year. Worldwide, there are now 68 mono-branded Mammut stores. Under a new selective distribution system introduced in 2013, Mammut dealers have to meet certain criteria if they want to become Mammut partners, including being able to give expert advice on Mammut products and their use.