Maidenform introduced its first collection of sports bras with the launch of Maidenform Sport, available at Kohl’s. The new collection includes four performance bras designed with Maidenform brand’s signature shaping support, as well as one-size-fits-all microfiber thong and bikini silhouettes.
Modeled off of Maidenform bras, the Sport styles are equipped with features such as secure zip closures, fully adjustable straps and double lined wings, making them versatile for different activity levels and occasions. Performance features include moisture-wicking technology and motion control to minimize bounce. The collection will be available in multiple fashion colorways and patterns to coordinate with both the thong and bikini styles.
“We are excited about our Sport collection, which will bring the same flattering shaping, fit and support that our loyal customers have relied on for years,” said Vicki Seawright, vice-president/general manager Maidenform. “We want to ensure that each woman has the support she needs for her on-the-go and active lifestyle.”