Macy’s announced it launched its digital marketplace on The site enables third-party sellers to integrate their products into Macy’s e-commerce structure, with seller tools to monitor, drive and grow their business through Macy’s.

“After a year of intense work creating an exceptional experience for customers and sellers, we are thrilled to launch a curated marketplace on, expanding our digital assortment to new categories, brands and products that our customers will love,” said Matt Baer, chief digital and customer officer. “Seamlessly integrated into Macy’s digital shopping experience, marketplace gives our customers access to an array of expertly curated products from apparel and beauty to home improvement, toys, pet products and more.”

The marketplace on offers consumers access to more than 20 product categories and 400 new brands. Select marketplace categories and brands include baby and children’s apparel, beauty and wellness, electronics, gifts, home, pets, toys and video games.

“Our marketplace complements our existing omnichannel strategy and is another platform we will use to find the most efficient distribution strategy for our partners. Not only will we continue to maximize brands and existing assortments, but we will use the marketplace to test and customize our assortments based on customer demand,” said Josh Janos, Macy’s, Inc. vice president of marketplace.