As part of its Polaris strategy, Macy’s announced that it would open four off-mall, small-format stores this fall. The locations will include Market by Macy’s, a smaller store with curated offerings, and the first dual Market by Macy’s and Macy’s Backstage off-price location.

“At Macy’s, we thrive on retail being a dynamic business requiring continuous analysis, reinvention and innovation. As customer preferences and buying behaviors change, we continue to evolve to deliver the experience our customers expect,” said Marc Mastronardi, Chief Stores Officer at Macy’s. “As exciting brand extensions, Market by Macy’s and Macy’s Backstage each offer unique shopping experiences – one celebrates discovery and convenience, while the other appeals to the customer who loves the thrill of the hunt for a great value.”

Throughout Fall 2022, the following locations will open in shopping centers.

  • Market by Macy’s, Johns Creek Town Center, August 20 at 3630 Peachtree Pkwy., Suwanee, GA. This is the third location in the metro-Atlanta area, followed by Macy’s openings in 2021 at Presidential Markets and Southpoint.
  • Market by Macy’s in the St. Louis area on THF Blvd. in Chesterfield Commons.
  • The first dual Market by Macy’s and Macy’s Backstage store to open this fall in Chicagoland at 9700 South Western Avenue, Evergreen Park, IL. Customers can shop at both stores under one roof, with Market by Macy’s located on the first floor and Backstage on the second floor.

As a key pillar of Polaris, Macy’s is focused on repositioning its physical store footprint to serve its customers better and support omnichannel market sales growth. Off-mall, small formats play several roles in its Polaris strategy by =expanding its presence in a current market, maintaining market presence by replacing underperforming locations or entering new markets where Macy’s does not have a presence.

As part of Macy’s ongoing assessment of its store portfolio, it has decided to close the Macy’s Chesterfield location and replace it with the new Market by Macy’s near Chesterfield Commons.

“We’re pleased to continue to serve the St. Louis area and look forward to welcoming our customers to Market by Macy’s,” continued Mastronardi. “This announcement marks both our first replacement location and, separately, our first, off-mall dual location.”

Macy’s Off-Mall Expansion

  • Since 2015, Macy’s Backstage has expanded to more than 300 Macy’s stores nationwide, including nine freestanding locations. The newest Backstage freestanding location, Grapevine Mills, opened in Spring 2022 in the Dallas-Fort Worth area.
  • In 2020, the first Market by Macy’s debuted in the Dallas-Fort Worth area at Southlake.
  • In 2021 four new stores opened—Presidential Markets and South Point in the Atlanta metro area and WestBend and Highlands at Flower Mound in the Dallas-Fort Worth area.
  • By the end of 2022, Macy’s plans to expand Market by Macy’s to eight locations.