Italian sportswear brand Macron reported that sales rose 14.7 percent in the first six months of 2025, to €107 million ($122mm) from €93 million a year ago. The company noted that sales are up over 30 percent from $79 million in the same period in 2023.
Macron said its primary markets remain the UK and Italy, but “significant growth” was seen in Germany and the U.S. Sales in Germany grew 45 percent in the half, year-over-year.
In the U.S., revenue increased to €5.4 million in the half from €1.4 million in the same period a year ago. Growth in the U.S. was supported by the opening of a new distribution center in Connecticut in 2024, which the company said “further demonstrates Macron’s ability to achieve its growth objectives even in macroeconomic environments marked by volatility.”
Macron also stated that the company continues to invest in the development of its headquarters in Valsamoggia, west of Bologna. The groundbreaking ceremony for the fourth building of the Macron Campus was recently held, an investment of approximately €15 million that will further increase operational capacity.
Macron CEO Gianluca Pavanello said: “The results achieved in the first half once again confirm the soundness of our growth path and the value of the strategic choices made in recent years, particularly in terms of internationalization and our unwavering commitment to product quality.
“Our expansion into complex markets shows that our model based on innovation, sporting passion and attention to detail is appreciated worldwide. At the same time, the ongoing investments in the Macron Campus are essential to supporting this growth. We want to keep improving, looking to the future with ambition, convinced that beautiful things are created in beautiful places.”
Image courtesy Macron
