Macron, the Italian sportswear label, renewed its contract to supply referees with kits for all major competitions held by the UEFA, European football’s governing body, in a multi-year deal.
The collaboration began in 2019.
The sporting events Macron will support include the men’s and women’s UEFA Champions League, UEFA Europa League, UEFA Conference League, and the flagship men’s and women’s UEFA European Championships, including the 2025 Women’s Euro in Switzerland.
Gianluca Pavanello, CEO of Macron, said, “We are glad that, for the third time, UEFA has renewed its trust in us as the Official Referee Match Kit Supplier. This is a strong endorsement of the quality that Macron delivers and a clear recognition of our leadership in the global sportswear industry. Together with UEFA, we remain committed to shaping the future of officiating, ensuring referees benefit from the highest standards of quality and design.”
Roberto Rosetti, UEFA managing director for Refereeing, added, “We are proud to renew our partnership with Macron, a brand that shares our commitment to excellence, innovation and professionalism. Macron’s dedication to quality ensures our referees are equipped to perform at the highest level, while their distinctive and contemporary kit designs reflect the prestige of our competitions and the pride our referees take in their role on the pitch.”
In its announcement of the UEFA partnership extension, Macron reported that “over the last six years, since the signing of the original partnership, its revenues have risen from €113 million ($131 million) in 2019 to €224 million in 2024.
Before Macron and UEFA entered the deal, Adidas had held the rights to supply the referee kits for seven years.
Image courtesy UEFA
