Kit Crawford and Gary Erickson, the owners of Clif Bar & Company and LUNA Bar, announce the launch of LUNA Sport LLC, a startup company
dedicated to producing high-end women’s cycling and athletic wear.
All LUNA Sport products are developed with involvement from LUNA’s pro athletes with a focus on “refreshingly tasteful, designs, with beautiful color-blocking and subtle prints.” The apparel utilizes recycled and natural-fiber fabrics whenever possible and minimizes wasteful packaging.
“Over the past eight years LUNA Chix Pro Team members have won hundreds of races, become World Champions, set Ironman records, and competed in the Olympics. Their unmatched athletic experience enables us to develop, test, and refine the most unique, authentic women’s cycling clothing available,” said LUNA Bar co-owner Kit Crawford. “We are committed to creating great looking and fitting, performance-driven clothes from a blank canvas; clothing for women who want to look and feel great on their bikes.”
“This is a dream come true and the next chapter in the LUNA story,” adds LUNA co-owner Gary Erickson. LUNA Sport is the official clothing sponsor of the LUNA Chix Pro Team, the world’s top-ranked women’s professional mountain bike and multi-sport team. LUNA’s pro athletes will
use LUNA Sport garments exclusively beginning with the 2010 competition season.
LUNA Sport will donate 1% of its annual gross revenue towards LUNA’s ongoing support of the Breast Cancer Fund.
As part of that commitment, LUNA has donated more than $3 million to the Breast Cancer Fund over the past 10 years through direct donations and fundraising programs.
