Golfsmith is introducing a MacGregor Golf line of drivers, irons, wedges, putters and accessories for both avid and recreational golfers. The retailer acquired the brand last May.
Golfsmith noted that MacGregor Golf was the brand of choice for PGA Tour pros from the early 1940s through the early 1990s. The brand was also featured in such popular golf movies as Caddyshack.
“We are leveraging 113 years of history and 59 major tournament wins to re-introduce golfers to the MacGregor brand,” said Marty Hanaka, president and CEO of Golfsmith. “Acquiring the MacGregor Golf brand was an easy decision because it’s a brand that resonates with golfers and has a rich history and worldwide notoriety. Were proud to bring MacGregor Golf back to life with an exciting new lineup of products.”
Golfsmith said it acquired full intellectual property rights to the MacGregor Golf brand last May to further solidify Golfsmith’s proprietary brand and product strategy. MacGregor will stand alongside all major golf brands within Golfsmith’s overall merchandising mix.
“Weve taken the best design characteristics from MacGregor’s history and combined them with today’s cutting-edge golf club technologies to create a new line that that exceeds golfers expectations in performance and visual appeal,” said David Lowe, vice president of product development and international business for Golfsmith. “Golfers that remember MacGregor and those that have yet to experience the brand will absolutely love these new clubs.”
The MacGregor product lineup includes:
- Drivers â€ the M85T Driver ($299.99) which is a premium titanium driver with Cup Face 360 and Face Fit technologies, and the titanium game improvement M75T Driver ($199.99).
- Irons â€ the classic muscle cavity VIP forged irons ($799.99) â€ and the game improvement classic wing back designed M85i Irons ($699.99)
- Putters â€ ROTA series milled putters available in three classic shapes ($129.99)
- Full lineup of MacGregor Golf fairways, hybrids and wedges
- Accessories including MacGregor branded golf bags, golf balls, towels, hats, umbrellas and more.