The Canadian Olympic Committee (COC) and Canadian Paralympic Committee (CPC) announced that Lululemon is the new Official Outfitter of Team Canada.
Beginning with the Olympic and Paralympic Winter Games in 2022, the multi-year partnership will span four Games ending after the Los Angeles 2028 Games.
Lululemon replaces Hudson’s Bay Company in the role after an eight-year partnership that began ahead of the 2014 Olympics in Sochi and was essentially extended for a year because Tokyo 2020 was pushed back by a calendar year.
“As a Canadian and lifelong fan of the Games, I could not be prouder for Lululemon to partner with the Canadian Olympic Committee and Canadian Paralympic Committee,” said Calvin McDonald, CEO, Lululemon. “Supporting these incredible athletes as they prepare to compete on the world’s largest sporting stage and achieve their goals is a privilege. Through this partnership, all of us at Lululemon are honored to play our part to inspire, unite and transform the world through sport and share in this excitement alongside all of Canada.”
As Official Outfitter, Lululemon will design Team Canada’s apparel and accessories for the Games and provide the athletes, coaches and Mission Team members with clothing for the opening ceremony, podium (medal ceremony), closing ceremony, media opportunities, and athletes’ village wear.
“We’re thrilled to welcome Lululemon to Team Canada,” said David Shoemaker, CEO and secretary-general, Canadian Olympic Committee. “Lululemon is an iconic Canadian brand that always leads with athletes at its core—this partnership will be no different, giving Team Canada athletes a world-leading high-performance collection. It’s also a company that puts its values first. At the COC we believe we can transform Canada through the power of sport. Partners like Lululemon, who live their values and make a positive difference, are what enable us to do that. Through this partnership, we are writing a new and innovative chapter for Team Canada, and we can’t wait for the story to unfold over the next four Olympic and Paralympic Games.”
“This is an exciting partnership, and we are so delighted to be welcoming Lululemon into the Olympic and Paralympic communities,” said Karen O’Neill, CEO, Canadian Paralympic Committee. “Through the work being done to ensure accessible and inclusive clothing, this is a partnership that will provide high-quality and stylish gear for Team Canada and also seek to promote and support sport for people of all abilities. Lululemon, like us, believes in the power of sport to create positive change and we look forward to working together throughout the partnership to do just that.”
Photo courtesy Business Wire
