Lululemon released its first footwear collection with four women’s styles, including its first running shoe, the Blissfeel. The company said it would release three more women’s specific shoes in the coming months and a men’s footwear collection in 2023.
“Footwear is the natural next step for us to expand and apply our long history of innovation in fit, feel and performance, and it represents an exciting moment for our brand,” said Lululemon CEO Calvin McDonald. “We are entering the footwear category the same way we built our apparel business, with products designed to solve unmet needs made for women first.”
“We intentionally started with women first because we saw an opportunity to solve for the fact that, more often than not, performance shoes are designed for men and then adapted for women,” said Sun Choe, chief product officer. “That didn’t sit well with us. Innovating for women is in Lululemon’s DNA. Now we’re bringing that same expertise to footwear, and women were part of this journey every step of the way.”
Photo courtesy Lululemon
