Lululemon Athletica Inc. announced the launch of its Centre for Social Impact to address “inequity in wellbeing through movement, mindfulness and advocacy.”

The Centre is designed to “unify and amplify Lululemon’s existing social impact programs including Here to Be and its new programs and wellbeing tools to impact more than 10 million people globally by 2025.”

On World Mental Health Day, the company will announce how it supports the work of non-profit organizations. Center initiatives on the program’s launch include a $5 million investment in new and long-term grassroots partners through Lululemon’s Here to Be Grant program and global and national non-profits, including The Girls Opportunity Alliance, The National Alliance on Mental Illness, and The Trevor Project.

Illustration courtesy Lululemon